Authorpreneur. If you are an author in this digital age, then you have a comprehensive understanding of what this term means. Authorship today is truly an exercise in entrepreneurship. For most of us, even traditionally published authors, we have to do a lot of our own marketing. We run our own blogs, manage our own... Continue Reading →
Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained... Continue Reading →
Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books. … Huh??? I know. Sounds kind of backwards, right? But the truth about blogging is... Continue Reading →
There are two simple truths that we author-preneurs all know: 1. it’s not the easiest thing to earn visitors to your website, and 2. social media activity is a way to entice visitors. As an author, as an entrepreneur, as a business-minded individual, you know you have to be on social media. Social media is... Continue Reading →
Findability ( … if that’s not a word, I’m making it one). As an author, you’re an entrepreneur. That goes double (or triple, or exponential, even) if you’re a self-published author. The success or failure of your career is directly related to the effort you put in to make yourself visible to potential readers. Never... Continue Reading →
We all know that “content marketing” is one of the hottest marketing trends around, right? People don’t want to be advertised to anymore. They don’t want to be told what to buy. Instead, they want stories. They want to engage. They want to know that their beloved brands have heart, and care about something other... Continue Reading →
I saw yesterday that Wise Ink has an interesting quiz on its blog. It’s called, “Do You Have What It Takes to Self-Publish?” I think I already know the answer in my case, but just for giggles, I took the quiz. My result? Yes! You can handle it! The road won't be easy, but you've... Continue Reading →
Veronica Bale's Blog 