Authorpreneur. If you are an author in this digital age, then you have a comprehensive understanding of what this term means. Authorship today is truly an exercise in entrepreneurship. For most of us, even traditionally published authors, we have to do a lot of our own marketing. We run our own blogs, manage our own... Continue Reading →
Today, I make an announcement. A declaration. A promise to myself: I am giving up on the Almighty Social Media machine. Yes, I am well aware of the irony of this statement… which I am addressing on my blog, and will be posting to Twitter, Facebook and Instagram (and which, thanks to this nifty little... Continue Reading →
Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained... Continue Reading →
Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books. … Huh??? I know. Sounds kind of backwards, right? But the truth about blogging is... Continue Reading →
There are two simple truths that we author-preneurs all know: 1. it’s not the easiest thing to earn visitors to your website, and 2. social media activity is a way to entice visitors. As an author, as an entrepreneur, as a business-minded individual, you know you have to be on social media. Social media is... Continue Reading →
In an earlier post of mine, What to Do When You Just Can’t Get a Review, I made the suggestion that a great way for authors to increase their exposure was to write a guest post for a popular book blogger. It’s a win-win situation: you, the author, benefits from the blogger’s established and loyal... Continue Reading →
As most of us scribblers out there know (scribblers - I love that term for writers … courtesy of Stephen King, as an aside) the publishing industry has changed. Whether you’re a self-published author or you’ve landed a traditional publishing contract, marketing, to a large degree (if not entirely) is in your hands. Twitter, Facebook,... Continue Reading →
Veronica Bale's Blog 