If you are an author on social media today, you may have been led here by the notion that posting on social media is how you’re going to sell your books. If this is the case, then it likely follows that, at some point, you’ve realized social media is not exactly the siren call for... Continue Reading →
Authorpreneur. If you are an author in this digital age, then you have a comprehensive understanding of what this term means. Authorship today is truly an exercise in entrepreneurship. For most of us, even traditionally published authors, we have to do a lot of our own marketing. We run our own blogs, manage our own... Continue Reading →
Today, I make an announcement. A declaration. A promise to myself: I am giving up on the Almighty Social Media machine. Yes, I am well aware of the irony of this statement… which I am addressing on my blog, and will be posting to Twitter, Facebook and Instagram (and which, thanks to this nifty little... Continue Reading →
Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained... Continue Reading →
Author friends: Do you blog? Are you thinking about implementing it into your marketing strategy? A word of caution if you are—for your blog to be effective, the majority of your posts should not be about you or your books. … Huh??? I know. Sounds kind of backwards, right? But the truth about blogging is... Continue Reading →
There are two simple truths that we author-preneurs all know: 1. it’s not the easiest thing to earn visitors to your website, and 2. social media activity is a way to entice visitors. As an author, as an entrepreneur, as a business-minded individual, you know you have to be on social media. Social media is... Continue Reading →
In an earlier post of mine, What to Do When You Just Can’t Get a Review, I made the suggestion that a great way for authors to increase their exposure was to write a guest post for a popular book blogger. It’s a win-win situation: you, the author, benefits from the blogger’s established and loyal... Continue Reading →
As most of us scribblers out there know (scribblers - I love that term for writers … courtesy of Stephen King, as an aside) the publishing industry has changed. Whether you’re a self-published author or you’ve landed a traditional publishing contract, marketing, to a large degree (if not entirely) is in your hands. Twitter, Facebook,... Continue Reading →
Veronica Bale's Blog 