Blogging: if done right, it’s one of the best ways to attract and retain an audience, and to increase your sales. But to do it right takes a lot of work. Constantly developing fresh content and interacting with your growing audience is a time-consuming and energy-draining project. If you’re an author, you’re probably already drained... Continue Reading →
Adventures in Platform Building – Exercise #2: From Blogger to WordPress
I've made an executive decision. I'm switching to WordPress! When I started blogging, it was because I kept reading (through posts I found on Twitter) about how authors needed to blog. It's the way you build up your platform, they told me. If you don't blog, you won't get your name out there. Typical me,... Continue Reading →